The business world has changed a great deal over the last decade. Not that long ago, marketing your business was all about getting an advertisement placed in the right newspaper or magazine. Other marketing techniques were printing up hundreds of flyers to distribute to people. It was all about getting people to recognize your business. However, today, the most effective way to find new customers is to let them find you. This happens online when people are searching for information. The most valuable marketing technique these days is to get your business listed at the top of the Google rankings so people can find your business. Effective article marketing is one of the best ways to do this.
There are many factors that are taken into account when Google decides where to rank a website. However, one of the most important factors is the number of incoming links to the site. Article marketing has long been known as one of the most effective tools to do this.
There are two different ways you can use effective article marketing to get links built to your site. You can write high quality articles and only distribute them in a few places, or you can focus on writing a large quantity of smaller articles and distribute them to thousands of different places.
The first strategy is focused on writing very high quality articles. Obviously, these take much longer to write, but the result is an article that will capture people’s interest and make them want to share it. These types of articles are usually only sent to a few select article directories to be published. Those are the article directories where people go to find articles that they can republish on their own sites. Since every business must have a website these days in order to succeed, they also need to find content for those websites. The truth is that most people don’t have the skills to write content that can be published on a website, so they have to search for it somewhere else. If your article is good enough, they will republish it on their own site, and you will get a link back to your own site. The better your article is, the higher the chance is that a lot of different sites will pick it up. Each time someone reads your article on someone else’s website, they will also see the link that goes back to your site. If your article was good enough, they will want to click over to your site to see what other content you have.
The other effective marketing strategy is focused on quantity instead of quality. The purpose for writing these types of articles is so it can be distributed to hundreds, or maybe thousands of different article directory sites. Your article has to be good enough so that these sites will accept it, but you usually won’t get very much traffic back to your site. This strategy is done to get a large number of links back to your site.
Both types of article marketing can be effective, which one you choose just depends on your marketing strategy.
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